Turbo Charge Your Network Marketing Business Online

Here is why you, as an MLMer, can't afford to overlook MLM blogging as a source of business development for your primary MLM business.

1. Blogs Allow You to Brand Yourself as An Expert. As you begin to amass content on your blog you begin to gain recognition as an authority on your subject matter. This is something that you will value as you get further along in your network marketing business.
   
2. You Can Use Your Blog to Provide Value for Your Audience. You have so many who forget to provide value; opting instead to go straight for the jugular (the sale) that MLMers who go out of their way to add value are instantly able to separate themeselves from the pack.
3. Blogs Are Great Lead Generation Vehicles. Since blogs are really nothing more than websites that are updated on a frequent basis you can do the same thing with blogs that can be done on traditional websites-things like adding optin lead forms. Providing that your content is relevant and that you have a strong lead form or capture page you should be able to use your blog to build a steady stream of MLM leads for your business.
4. Your Blog is the Hub of Your Web Presence. The blog has become so critical in today's marketing strategies that it is indispensable to businesses-MLMers included. Through your blog you can brand yourself, tell your story, share content, capture leads, and engage conversations. In essence, we're talking about the modern day water hole.

Integrated online marketing means that instead of using only one facet of online marketing you're combining online marketing tactics and using one tactic in conjunction with the other(s).

This is important because its very hard for you to achieve results if your online marketing tactics don't take into consideration which buying phase your users are in.

Some tools are good for consumers who are at the beginning of their online buying cycle, while others work better for consumers who are already prepared to buy.

So combining online marketing tools allows you to reach the entire spectrum of buyers within your niche.

Integrating your online marketing efforts is important because in many respects online marketing is like building a house. i.e. before you put the roof up you need the walls and before you put the walls up you need a foundation.

Similarly, you wouldn't want to jump into paid search engine marketing before you've had an opportunity to do some brand development. If you did you would most likely end up with a very inconsistent message.

1. Set and understand your business goals
2. Translate your business goals into online marketing goals
3. Assess your marketing constraints (budget, rules, etc.)
4. Know your audience
5. Know your competition
6. Use the above to narrow down your online marketing tools list